CERTIFICATES
COURSES
SALESFORCE
MARKETING CLOUD & JOURNEY BUILDER COURSE
5 DAY WORKSHOP - 2019
The course covered the applications of Salesforce Marketing Cloud including email automation, personalisation, dynamic content, A/B Testing, workflow logic, segmentation, data mapping and basic SQL queries, email templates, lead nurture, legal obligations (opt-out options & GDPR),
reporting and conversion optimisation.
HUBSPOT
MARKETING FUNDAMENTALS TRAINING COURSE
2 DAY WORKSHOP - 2018
The course covered the applications of HubSpot inclusing email automation, workflow logic,
landing pages, lead nurture funnels, click to action(CTA) set up and management, personas,
property mapping, smart lists, database segmentation, workflow logic, database cleaning, legal obligations (opt-out options & GDPR), email templates, reporting,customer service tools.
SOCIAL MEDIA KNOWLEDGE
SOCIAL MEDIA STRATEGY & FACEBOOK, INSTAGRAM & YOUTUBE MASTERCLASS
2 DAY WORKSHOP - 2017
This workshop taught me about social media content and advertising best practices, advertising technical skills and ability, the potential reach and impact of good social campaigns, advertising on youtube. Real life examples and using data to measure success & ROI.
MICROSOFT
CLICK DIMENSIONS TRAINING COURSE
2 DAY WORKSHOP - 2017
This comprehensive course covered everything a marketer needs to know about the Microsoft Click Dimensions marketing tool. Topics included email automation, workflow logic,database segmentation, database cleaning, mailing lists, legal obligations (opt out options), templates
and reporting.
TERTIARY EDUCATION
CHARTERED INSTITUTE OF MARKETING
DIPLOMA - DIGITAL MARKETING
2017
UNIVERSITY OF AUCKLAND
CERTIFICATE OF MARKETING AND MANAGEMENT
2016
MASTER OF SCIENCE
(GEOLOGY)
2014
BACHELOR OF SCIENCE
(BIOLOGICAL SCIENCE & GEOLOGY)
2012
MILLFIELD SCHOOL - UNITED KINGDOM
A LEVELS
(BIOLOGY,CHEMISTRY,MATHS, PSYCHOLOGY)
2008