MANAGING MEMBER & DIGITAL MARKETING CONSULTANT
2019-CURRENT
I provide consulting and hands-on assistance for clients who want to grow their brand, promote their products\services & provide a fantastic experience for their customers.
SPECIALITIES
HubSpot specialist - Scoping CRM requirements & Improving the use of existing CRM - Digital audit - Digital strategy - Customer experience - Email marketing & automation - Social media marketing - Campaign management - Database management & segmentation.
DIGITAL MARKETING MANAGER
2020
Led the digital team with 2 direct reports - Developed digital roadmap & strategy for FY21 (US market) - Established budget tracker & allocated media budget of 150K for FY21 - Conducted full digital audit with recommendations for improvements - Established performance trackers with benchmarks for reporting across website, social, eCommerce - Scoped, defined requirements, negotiated & identified partners for HubSpot integration & B2B wholesale solution - Developed retail partner digital support package.
EMAIL CHANNEL MANAGER
2019-2020
Project manager for lead scoring project involving CRM, web & marketing tool integrations - Worked with categories to establish email marketing strategy - Executed end to end campaigns, reported on results & provided actionable insights - Maintained email engagement metrics, consistently exceededing internal & global industry benchmarks - Implemented lead nurture journeys from website through to sales-handover - Ongoing education of sales team on best practice for CRM data entry & integrity - Use of SQL queries (data warehousing language) to extract marketing segments - Experience with Salesforce Sales Cloud & Marketing Cloud, Atlassian/JIRA, Confluence, Adobe Experience Manager - Shared digital knowledge & provided guidance to junior team member(s).
DIGITAL MARKETING MANAGER
2017-2019
Established digital marketing strategy & allocation of ~500K digital budget across channels in key markets (US, AUS, NZ) - Launched eNewsletter and customer loyalty program - Worked closely with Sales to support new product launches in Western markets - Project lead for HubSpot implementation 2018 (CRM and email marketing tool), including database migration, HTML email coding, workflow set up and more - Sole responsibility for HubSpot user acceptance testing & training over 40 staff members - Launched global eCommerce website 2018 - Responsible for online product management, pricing & promotions, customer journey mapping, customer experience and transactional emails - Managed third party relationships and indirectly managed graphic designer and copywriter. Demonstrated online (D2C) sales increase of 300% - Experience with B2C content creation (blogs. photos, videos, GIFs) - Global social media management resulting in community growth of over 700%. Experienced in Project management, stakeholder management and comfortable presenting to groups.
MARKETING & COMMUNICATIONS EXECUTIVE
2016-2017
Established digital strategy - Managed and developed copywriter - End to end campaign management including the use of email, social media, Adwords, display ads, remarketing, Google Analytics - Managed agency relationships - Responsible for online lead generation and inbound marketing in a B2B setting - Responsible for monthly newsletter to over 200,000 people, requiring intermediate HTML coding - Compiled business insights & NPS through annual survey - Participation in Microsoft Dynamics CRM user acceptance testing and implementation including email automation & workflows - Played a key role in website rebuild - Ongoing SEO improvements.
SOCIAL MEDIA & COMMUNITY MANAGER
2015-2016
First point of contact for 8000+ NZ users - Produced B2C content and blog articles - PR (featured on the morning show) - Brand Management - Event Planning (community meetups and gathering feedback) - Social Media Management.
SOCIAL MEDIA ASSISTANT
2014
RETAIL ASSISTANT
2013-2014